Press Releases

Toulouse, France June 28, 2010

Cameleon Software (Paris:CAM), the leader in the offer design, product configuration, pricing and quoting software market, announced today that Agrica Group, a French provider of personal protection coverage to the agricultural sector, offering savings, personal protection and health coverage to companies and people through its website and agencies, has selected Cameleon’s software to simplify its sales process. Pierre Blachon, Agrica group vice president for policy management services, explained, “Customer satisfaction is our top priority. Because each customer has his or her own needs, we must offer personalized proposals and products. To achieve this goal, we considered it necessary to rethink our overall commercial approach. This provided the impetus for adopting a solution to harmonize and simplify our methods.”

Solutions tailored for specific needs
Cameleon enables Agrica Group to propose modular solutions that meet their specific needs. Agrica Group’s healthcare, savings or personal protection offerings consist of a core package of benefits to which supplemental or optional guarantees may be added. The level of complexity of each product varies considerably. Some represent standard offers while others include a multitude of combined features that are complex to price. With Cameleon, the objective is to facilitate the sales process for all these offerings both through online platforms and in branch offices, by creating proposals for each customer at the right price point and coverage that meet their specific needs.

Harmonizing methods and tools
To generate commercial proposals, advisers previously had an underwriting pricing tool developed four years ago that required constant and costly updates. From now on, with Cameleon Agrica has a single sales tool covering the entire spectrum of products available to the network of advisers.
Integrated directly with Agrica’s IT system, Cameleon serves as a common tool for product information and quote generation for savings, personal protection and health coverage solutions.
The marketing department can now custom-design new products, define the corresponding rates, and establish sales scripts for deployment across the entire sales network or internet, all in just a few clicks.

Using a web interface, the sales tool equips Agrica advisors at the group’s 16 regional branch offices to create instant offers. “At the branches, on the phone or on customer visits, sales advisers are guided through an interactive script to build modular proposals perfectly adapted to the customers’ needs. It also enables the commercial network to quantify proposals in real-time and simulates different scenarios. After a proposal has been defined, Cameleon generates reliable and professional quotes, fully compliant with our legal requirements and sales policies,” Blachon continued. “This has allowed us to accelerate the volume of quotes generated to more than 1,500 issued in just six months.”

Cameleon is also deployed on the group’s website and serves as a virtual advisor, guiding customers online to select right product for them. Through a dynamic questionnaire, it proposes customized products and rates. And if the online customer wishes, identification data and simulation information are transmitted to customer service teams for a follow-up sales contact. “The objective of this type of service is to generate traffic, facilitate access to our product offering, identify interest and provide our network of advisers with information about needs for more effective commercial follow-up.”

The main benefits are:

• For the customer, to be sure to have an offer which match to his specific needs
• For marketing and sales teams, to homogenize the quality of advice across the network, to improve commercial follow up of information about specific needs collected online, to guarantee the correct application of current rates and compliance with sales processes and to issue quickly reliable quotes.

Jacques Soumeillan, Cameleon CEO, concluded, “The insurance market is a key sector for us and this new commercial success reinforces our go-to-market strategy. These past few years, several recognized insurance companies such as Gras Savoye, APICIL Group, Reunica, MGET and Sud-Ouest Mutualite have chosen to implement our software, and I am very glad to see Agrica Group on this prestigious list.”

Press Release of June 28, 2010