News

Toulouse, France and Chicago, Il, USA, June 3, 2010

Cameleon Software (PAR:CAM), the global leader in product design, sales configuration, quotes, and proposals software, today announced that Dial 800 has chosen to utilize Cameleon’s software to optimize its sales process.

Dial 800 is a marketing optimization company providing enhanced monitoring of marketing campaigns through its suite of call tracking, call routing and other SaaS tools paired with memorable toll-free numbers.

“A recent case study demonstrated that premium 800 numbers increased caller response to short-form direct response TV and radio ads by 25% to 69%,” said Eddie Treizman, director of operations at Dial 800. “This case study confirms that clients using our repeater and vanity toll-free numbers, in conjunction with our call tracking and advanced call routing services, generate more revenue. That’s one of the reasons our company has had nine consecutive quarters of profitability and growth. We chose Cameleon as a key component of our technology strategy to support the volumes of business we are handling and projecting.”

“The fact that Cameleon is a Salesforce partner with a seamless integration within the application and that the company has received a Positive rating in Gartner's MarketScope for Sales Configuration 3Q09 were key to our decision. Furthermore, Cameleon demonstrated two key qualities from the start: a commitment to understanding our business processes and a solid implementation methodology,” Treizman continued.

Cameleon Software uses the collaborative Agile implementation methodology, giving new customers like Dial 800 confidence that the process will be efficient and thorough, eliminating superfluous implementation iterations and blind waiting periods to verify results.

Jacques Soumeillan, CEO at Cameleon Software, commented, “Cameleon’s solution goes further than a traditional ‘product configurator’ solution as it really bridges the gap between the marketing and sales teams. Cameleon enables marketers to launch new product offers faster while enabling the sales team to sell more by better matching customer needs with available promotions. Our solution is available in SaaS format and integrated with Salesforce.com. We are looking forward to a positive and successful experience with Dial 800, and are delighted to see more and more Salesforce.com customers like them choosing to deploy Cameleon.”

Cameleon’s software products enable companies to accelerate product and service launches while increasing sales across all channels, optimizing products’ configuration, quotes and proposals. Its solutions also expedite the design and launch of personalized offerings by marketing teams. Cameleon combines SOA and web 2.0 techniques to offer performance and scalability that fits large and enterprise organizations’ needs.

Press Release of June 3, 2010