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News
October 13, 2008
New Cameleon SC Suite from Access Commerce for Communication Services Providers
Multichannel Commerce and Configurator Solution Accelerates Product Launches, Aligns Offerings with Customer Requirements and improves Business Agility
Chicago, Illinois and Toulouse, France, October 13, 2008
Access Commerce (Euronext: 7424), a leading provider of multichannel commerce and configurator software, today announced that it is expanding its solution offerings into the Communication Services Provider (CSP) market with the general availability of its new Cameleon SC Suite powered by Cameleonedge. Access Commerce has developed the Cameleon SC Suite to help operators improve customer facing responsiveness, accelerate time-to-market of service offerings, enhance the customer experience, and increase revenues. The Cameleon SC Suite builds on the Company’s twenty years of proven experience providing software solutions to help manufacturing customers sell complex products.
CSPs Require Continuous Innovation
CSPs need greater business agility to respond more quickly to competitive threats, technology advancements, customer behavior changes, and services bundling. The move to create and launch product offerings sold through multiple sales channels increases complexity and presents opportunities for CSPs nimble enough to take action. As service offerings have quicker lifecycles, operators must accelerate the introduction of new offerings into the marketplace to differentiate themselves and capture new customers, while holding onto existing subscribers.
“CSPs are seeking better ways to develop and manage service offerings. Their efforts to compete in the marketplace are often hampered by inefficient product management processes, multifaceted pricing strategies, complex sales channels and legacy IT systems, “said Kurt Haller, Executive Vice President, Access Commerce. “Until today, companies have had few options and there is a strong need for innovative solutions.”
Product (Service) Lifecycle Management
Cameleonedge Designer is a PLM application that enables business teams to optimize the design, development, deployment and management of service offering components, pricing, plans and bundles. Accessible through a web browser, it uses an innovative approach called Process-based ModelingTM that combines ease of use and collaborative workflow with industry best practices to move the modeling process from a back-office IT dependent activity to one that is more accessible to business users to accelerate the product launch process. Re-usable building blocks make it easy to create new offerings and quickly bring them to market through different channels. Cameleonedge Designer dashboard portal helps manage workgroups, projects and tasks to enhance collaboration throughout the enterprise.
High Performance Configuration Engine
Cameleonedge Configurator is a multichannel service configuration and pricing engine that easily integrates with existing web sites, CRM, billing and provisioning systems to eliminate errors and improve the customer experience. It can be used to quickly generate complex quotes or proposals for business customers, and can be used in call centers, retail stores and on-line to help consumers select the best features and pricing to meet their needs and budget. It can tackle any range of complexity, from hundreds to thousands of features, prices or promotions to billions of possible combinations and beyond.
Leading Edge Technology
The Cameleonedge service-oriented architecture (SOA) simplifies integration with existing IT assets and helps businesses respond more quickly and cost-effectively to changing market conditions. Multi-threading, object pooling, lazy loading and clustering deliver market leading performance and scalability benchmarks achieving sub-second response time for thousands of concurrent users. AJAX improves performance, interactivity and usability for both internal and external users, while RSS helps keep everyone involved in the product management process informed about status and events.
SFR: Fulfilling Strategic Objectives
SFR, the French communication services provider owned by Vivendi and Vodafone, is deploying the Cameleon SC Suite and Cameleonedge as part of a business initiative to improve their invoicing and product management systems. Cameleon will be used by multiple SFR sales channels including their on line store, call centers and in 750 SFR branded retail outlets. “As part of the modernization of our business IT systems, we wanted a product management solution that was built on a Service Based Architecture and that would allow our business teams to collaboratively design our offerings,” explained Guillaume Gorge, IT Customer Systems Director at SFR. “ We wanted to be more agile, to launch our new products more quickly and to further improve our reactivity to the market. Our objective is to continuously improve the customer experience by meeting the unique needs of every subscriber, increasing their loyalty. We are very demanding in terms of performance, response time and support for large numbers of simultaneous users. Prior to confirming our decision, we have run Cameleon through intense testing with positive results.”
“The Cameleon SC Suite is an innovative solution that enables Communication Services Providers to accelerate time-to-market, increase offering variability and quality, enhance channel flexibility and reduce IT expenditures,” said Jacques Soumeillan, President and CEO of Access Commerce. “The value we bring to operators like SFR is real business agility that creates an operational platform to help them be successful with their customers.”
Cameleonedge will be available at the end of October.
More information can be found at www.cameleon-edge.com.

