“Each customer can select the most appropriate insurance coverage among the thousands of options we offer them. The customer’s needs are instantly converted into a unique proposal.”
P. Gaspel, CIO, Sud-Ouest Mutualite
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Product Designer
Provide your marketing team and product managers with the ability to define products and services, promotions and pricing to deliver faster solutions to sales channels.
The Challenges
Oftentimes, marketing teams have a hard time defining new offers and updating and deploying them across all sales channels. They need to ensure consistency across online, phone and in-person channels, and ensure everyone is up to date with the latest offerings.
Some of the problems they face include:
- Taking too much time to create and update offers
- Product launches and maintenance costs are too high
- Implementation constraints’ stifle marketing creativity
- Marketing toolkit is not consistent
The Solution
Cameleon provides a solution made for business users, allowing them to manage a single, collaborative repository for products, prices and channel data. Tasks can be allocated to different contributors according to their individual profiles and missions.
The user interface of the Cameleon solution lets users drag and drop to create inconsistency relationships between products, and utilizes an advanced graphical environment dedicated to individual product teams, who can carry out a product configuration process using a tree diagram in only a few clicks. Reusable offer modules can additionally be created, and existing offers can be duplicated to build new ones.
The Benefits
Customers have achieved the following results with Cameleon Product Designer:
- Reduce Time to Create and Update Offers
- Provide Marketing with a flexible application to create offers
- Minimize IT resources for launching new offers
- Improve Marketing Effectiveness
To learn more on how Cameleon helps both Sales and Marketing teams, watch the video below.
