Service providers constantly seek better ways to develop and manage their offerings. These efforts to compete in the marketplace are often hampered by inefficient product management processes, multifaceted pricing strategies, complex sales channels and legacy IT systems.

Does launching a new offer take too much time?

When the launching time of a new offer can be measured in weeks or even months, it’s time to consider Cameleon. Cameleon offers an application that enables business teams to optimize the design, development, deployment and management of service offering components, pricing, plans and bundles.

Accessible through a web browser, Cameleon features an innovative Process Based Modeling^TM approach that combines ease of use and collaborative workflow with industry best practices to move the modeling process from a back-office IT dependent activity to one that is driven by the business users to accelerate the product launch process. Reusable building blocks simplify the creation of new offerings, allowing for a shorter time to market through a variety of channels.

Are product volume and complexity difficult to manage?

Cameleon’s sales configurator manages an infinite number of complex rules and product relationships that generate different offers and pricing according to a user’s profile, whether they are an existing customer or a new customer shopping in a retail store, call center, online, etc. It also includes cross-selling and up-selling capabilities.

A unique repository contains all the versions of the products, languages, currencies and sales scenarios for each sales channel including online call centers, field sales, partners (B2B), customers (B2C) or mixed models (B2B2C).

Need to improve online customer acquisitions and self-guided selling?

Cameleon is a proven online guided buying tool that enables new customers to configure an offer online that best meets their needs. This is done via an interactive script guiding them to the right products and services, while alerting them to current prices and promotions that correspond to the offer and their customer status. Existing customers can modify their plan options online and leverage special promotions, pricing and equipment as defined by product marketing teams.

Cameleon provides the enterprise-class performance and scalability that is required to effectively deploy offerings online.