Date: Thursday, October 29, 2009
Time: 10:00am Eastern Time [Convert to your local time]
Duration: 1 Hour
Speakers:
- Robert Davis, Assistant Vice President and National Sales Director, North America, Access Commerce
- Jason Runnels, Director, North America Sales Engineering, Access Commerce
- Chairperson: Darlaine Scott McCoy, TM Forum
The convergence phenomenon is accelerating the expectation of a new, personalized customer experience. With fierce competition between communication service providers who are aggressively launching new products and services, bringing them to market as smoothly and as quickly as possible is a key objective.
Michael Dell revolutionized the personal computer industry allowing customers to customize products according to their individual needs and budget. This business model (Mass Customization) is now coming to telecommunications. Customers are no longer satisfied with offerings that force them to pick from a handful of pre-configured packages. They want to select specific features, options and pricing plans that fit their own needs.
Attend this webinar to hear about the business issues generated by this new service model and review the processes and systems components required to make it work. You will learn how to:
- Implement a mass customization strategy
- Deliver superior customer experience across all sales channels (direct sales, call centers, partners, e-commerce)
- Keep cost under control
Register now to find out how to effectively and efficiently meet the unique needs of each customer, even while including converged and multi-play services and with multiple products catalogs and legacy order capture systems. Embrace this model to pull ahead of the competition in much the same way that Dell prospered in the personal computer industry.
