The Personalization Revolution comes to Telecommunications

Michael Dell revolutionized the personal computer industry allowing customers to customize products according to their individual needs and budget.

The Dell business model (Mass Customization) is coming to telecommunications!

Customers are no longer satisfied with offerings that force them to pick from a handful of pre-configured packages or bundles. Customers want to personalize their service by selecting specific features, options and pricing plans that fit their own needs. The convergence phenomenon is just accelerating the expectation of a new customer experience.

Service providers that embrace this model will have an opportunity to pull ahead of the competition, in much the same way that Dell prospered in the personal computer industry..

In this presentation, we’ll look at the business issues generated by this new model, and review the processes and systems components required to make it work.

Attendees will learn how Cameleon Software can help them:

• Implement a mass customization strategy
• Deliver superior customer experience across all sales channels (i.e.direct sales, call centers, partners, e-commerce)
• Keep cost under control.

Cameleon Software provides three major solutions – a unified sales catalog, multi-channel guided selling, and one-click quote generation. All these capabilities are built on top of massively scalable, constraints based configuration technology.

Speakers
Robert DAVIS – Assistant Vice President and National Sales Director- North America
Jason Runnels –Director- North America Sales Engineering

Register Now !