“Cameleon enables us to optimize the entire order-delivery cycle for custom products. Cycle time has decreased from 3 weeks to 48 hours.”
JP. Guerin, Business Process Analyst - Invacare
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Multichannel Selling Software
Seamlessly integrate your sales processes across all sales channels
The Challenges
Many companies employ a direct sales force, develop indirect sales networks and build an eCommerce web site to compete effectively in their market however, their multichannel sales strategy often faces many challenges:
- Lack of consistency in the customer relationship across the different channels, especially in the quote and proposal generation process
- Redundancy of product information in the various systems – marketing, sales, IT – that support all sales channel
- Inability to synchronize product and price updates across all sales channels seamlessly
- Inability to adapt order processes to user type: internal sales team, channel partner or online customer
- Lack of global visibility into the sales pipelines
The Solution
Cameleon offers guided selling tools that companies can deploy across all sales channels, as well as support multichannel business development, including the Internet:
- Provides unique sales paths by sales channel and user: center call, dealer, retail store, field sales or web site visitor
- Centrally management and coordinate distribution of the offer and guided selling tools across all channels for standard items, configurable products, associated services or spare parts
- Adheres to complex pricing policies according to the sales channel and user
- Drives cross-selling, up-selling and promotions
- Ability to create unique layouts, functionality and content for specific users: internal sales, partners or customers
- Easily enables salesforce automation (online or disconnected)
- B2B and B2C turnkey applications
- Order capture, inquiry and status integration with back office systems through an open Service Oriented Architecture
The Benefits
The Cameleon multichannel selling solution has provided our customers with the following results:
- Increase in sales effectiveness and productivity of the various sales channels
- Increase in average revenue per customer
- Launch of an online sales channel for distributors (B2B), end customers (B2C), and shared commerce (B2B2C)
- Improvement of the customer experience and satisfaction creating ongoing customer loyalty
- Consistent sales processes and seamless integration of sales assistance tools
- 100% accuracy of quotes and orders
- Complete visibility into sales activity, including quotes and orders
