“Cameleon enables us to optimize the entire order-delivery cycle for custom products. Cycle time has decreased from 3 weeks to 48 hours.”
JP. Guerin, Business Process Analyst - Invacare
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Product Catalog and Product Information Management Software
Drive sales with accurate and consistent product information and efficient online catalog maintenance.
The Challenges
Product catalog mismanagement and poor user interface of customer offers during the sales process damage sales performance and ability to optimize the offer.
- Selling is hindered by too many catalogs in too many confusing formats whether by type of product, by supplier, by market, by sales channel, or by software application
- Quality of product information is inconsistent, obsolete as is the ability to update it
- Navigation within catalogs is not intuitive, creating difficulty finding the right products and generating product comparisons
- Increase in shopping cart abandonments with online purchases
- Average shopping cart revenue is stagnant due to inability to highlight additional products (cross-selling) and superior offers (up-selling)
The Solution
Cameleon empowers product managers with the ability to better manage catalogs and surpass traditional navigation and search functionalities.
- Product Information Management (PIM) imports and centralizes product data in a unique repository; executes classification, cleaning and enrichment of data; exports and publishes to multiple applications
- Intuitive AJAX-based navigation with multi-criteria search and ranked results
- Manages and presents cross-selling, up-selling and promotional options
- Needs analysis and recommendations with products comparison
- Profile-based branding and content within catalogs and pricing
- Easy, seamless integration with third-party applications: eCommerce, CRM, ERP, Internet
The Benefits
The Cameleon Product Catalog has provided customers with the following results:
- Product managers experienced increased productivity and ability to react to the market
- Easily manage and update large volumes of information
- Improved product knowledge from a richer presentation and more reliable information
- Better merchandising of products using Web 2.0 techniques (what are they…?)
- Reduced shopping cart abandonment rate by guiding users to the products that correspond best to their needs
- Increased the average shopping cart value
- Improved customer experience and increased satisfaction
